Jamie Kennedy s Case Analysis - 1434 Words

Jamie Kennedy Case Study Analysis Issue Sustainability champion Jamie Kennedy, owner of Jamie Kennedy Kitchens (JKK), desires to widen his impact to society in a way that is purposeful and meaningful and that deeply aligns with his values. JKK is looking to reconcile it’s passions with an economically beneficial scaling strategy. Industry Conditions Trends Noted as the fastest growing trends by the National Restaurant Association in 2016, locally sourcing ingredients and environmental sustainability are ubiquitous notions within the restaurant industry today (see Exhibit 1). This rising threat of new entrants, coupled with low switching costs for consumers demands restaurants provide highly differentiated services that†¦show more content†¦Collaborators JKK fostered relationships with several organizations such as Stratford Chefs School, Anishnawbe Health Toronto, and St. Francis Table to help grow their impact. The market for collaboration on sustainability is full of possibilities, with companies will to help each other reach a common goal. Companies such as the Calgary based LEAF work to help restaurants become more environmentally efficient (SOURCE). Consumers JKK squarely aligns with a high yield market segment capitalizing on the Lifestyles of Health and Sustainability (LOHAS) focusing on environmental sustainability and consumers who value ‘green’ trends in business (SOURCE). With the number of eco-friendly restaurants continuously expanding, the bargaining power of the consumer is gaining strength. However, despite this growth in power, when considering products that are environmentally sustainable focused, 3 out of 4 consumers are willing to pay more (SOURCE). This allows JKK to choose organic sourcing alternatives, which may be more expensive but still maintain profitable margins. Brand Transparency and providing education about your serviceShow MoreRelatedMarketing and E-commerce Business65852 Words   |  264 PagesListing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s Business Model Read MoreImpact of Emerging Markets on Marketing15122 Words   |  61 Pagesbetween urban and rural households. This suggests that affordability and accessibility may be more important for differential advantage than a superior but expensive product or service with limited access. In short, it is less of a case of demand generation and more a case of demand fulfillment. Sociopolitical Governance Emerging markets tend to have enormous influence of sociopolitical institutions. These include religion, government, business groups, nongovernmental organizations (NGOs), and localRead MoreInside the Meltdown49737 Words   |  199 PagesFDIC [Federal Deposit Insurance Corp.], established 75 years ago in the Great Depression. ... How does it feel being head of FDIC during another grand crisis? It s a very important place to be right now. We re getting a lot of media attention, and I think that s positive because I think the FDIC is all about public confidence. That s how we maintain the stability with people having confidence in our brand and our insurance guarantee, and I think we ve done that fairly successfully. We have seen